Scorecards, dashboards, reports, and metrics in the Customer Analysis Module help your organization segment customers, monitor life time values, improve customer satisfaction, and drive profitability.
| BUSINESS |
| Feature |
Function |
Benefit |
| Acquisition, Retention and Attrition Reports & Metrics |
Monitors trends in acquisition, retention, and attrition and identifies characteristics of defecting customers |
Increased customer loyalty and decreased customer defection |
| Customer Segmentation Reports & Metrics |
Identifies customer profiles across key attributes for customer segmentation and trend analysis |
Improved understanding of customer base for more effective touchpoints, improved products and services, and more opportunities for repeat business |
| Profitability and Cross Sell Analysis Reports & Metrics |
Provides insight into customer preferences, purchasing patterns, and product portfolios |
Increased profitability via identification of effective cross-sell strategies |
| Scorecards & Dashboards |
Delivers at-a-glance performance management information with ability to follow workflow paths, navigate to reports, view performance indicators, perform OLAP analysis, and drill to more detailed analyses |
Improved corporate performance management for specific domain or across the entire enterprise for all business users at any level in the organization |
| TECHNICAL |
| Feature |
Function |
Benefit |
| Application Documentation |
Provides extensive references on:
- Descriptions, usage scenarios, and screenshots for all reports and metrics
- Descriptions and diagrams of the logical data model and physical schema tables and columns
- Glossary of all terms |
Implement, deploy, and customize in a dramatically quicker fashion using this comprehensive roadmap |
Application Model
(Logical Schema) |
Provides conceptual model and corresponding metadata repository for:
- Relationships between business dimensions and attributes organized into hierarchies
- Facts or captured units of measurement and their time-based transformations
- Production-ready reports and metrics grouped by functional areas
|
- Meet reporting needs quickly and flexibly as requirements change -- without coding
- Leverage logical model across multiple domains
- Implement modularly with only those areas of analysis relevant to the organization
|
| Data Warehouse Model (Physical Schema) |
Stores domain-specific data for implementation or reference.
- Model is not hard-wired and therefore can be replaced with existing database investments
- Entity-Relationship diagram fully explains the data warehouse structure
|
- Use packaged physical schema or leverage existing investments in existing data warehouse, data mart, or multiple data sources
- Run module directly against customer relationship management (CRM) systems.
|
| MicroStrategy Platform |
Built on and fully integrated with the MicroStrategy platform
- Development products included
|
- Extend reporting, analysis, and monitoring to business users across the enterprise from any Web browser, email program, or from Microsoft® Excel, PowerPoint®, Word, and Outlook
- Centralized administration, security, and maintenance across all MicroStrategy applications
- Customize and extend business dimensions, reports, and metrics
|
