Telecommunications Solutions
Cable · Media· Telecommunications· Utilities

MicroStrategy’s business intelligence solutions are equipping telecommunications and utility services providers with the right tools to recognize new revenue streams, streamline operations and deliver value-added customer experiences. MicroStrategy provides unrivaled data scalability that enables analysis down to the individual call detail record (CDR) or network element level. In addition, MicroStrategy offers a rich set of analytical functionality for monitoring financial data and analyzing churn.

Telco, Cable and Utilities Application Areas
Report example	Sales Analysis & Billing: MicroStrategy leverages data analysis into competitive advantage by revealing more profitable sales opportunities & the path to more efficient operations. Customer Snapshots: Comcast and Cox Business Services Learn more >
Report example	Network Optimization: MicroStrategy's ROLAP architecture & powerful analytics allow carriers to compare a wide-range of metrics across network operations & create real-time reports. Customer Snapshots: Telephia and Keyspan Learn more >
Report example	Customer Care and Analytical CRM: MicroStrategy enables telcos to segment customers by various criteria, delivering insight where it is needed & enabling managers to develop effective customer marketing strategies. Customer Snapshot: o2 Learn more >
Report example	Fraud Management and Call Center: MicroStrategy delivers insight that can reveal possible fraudulent activity & identify operational problems that can be fixed. Customer Snapshots: Comcast, BellSouth and Southern California Edison Learn more >
Report example	Marketing Analysis: MicroStrategy provides analytics across a wide range of variables that help make effective category management of telco services possible. Customer Snapshots: Sprint and Telephia Learn more >
Report example	Financial Analysis: MicroStrategy enables telecommunications carriers to take the financial pulse of their business whenever needed. Customer Shapshots: Telefónica and BT Wholesale Learn more >

The MicroStrategy platform delivers a complete solution that exceeds the stringent demands of utility and telecommunications providers, including:

• CDR (Call Detail Record) Analysis requires powerful analytical capabilities & high data scalability, both key features of the MicroStrategy ROLAP architecture.
• MicroStrategy's bullet-proof security assures protection of customer & billing information..
• Advanced analytical functions enable building of models for customer loyalty and churn, key requirements in analysis for Telecommunication companies