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Telco,
Cable and Utilities Application Areas
| Sales Analysis
and Billing |
| MicroStrategy delivers the scalability
and functionality required to gain effective insight from the terabytes
of data associated with selling and billing for residential, business,
bundled and unbundled services. MicroStrategy leverages data analysis
into competitive advantage by revealing more profitable sales opportunities
and the path to more efficient back office operations. |
MicroStrategy
Reports
Product Sales and Trends
Customer Trends
Sales Force Performance
Commission Reporting
Quota Attainment
Product Affinity
Account Balances
Utilization
Fraud
Telemarketing
EBPP / Intelligent Billing
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Customer
Snapshots: Comcast and Cox Business Services
Comcast Cable Communications Inc., the country's leading cable and
broadband communications provider, uses MicroStrategy to increase
internal operational efficiency and employee productivity. Comcast
has more than 55,000 employees in six divisions, and serves more than
21 million customers. Comcast tracks and assesses business data across
functional areas to provide managers with greater insight into the
company's operations.
"With MicroStrategy's software, our employees will have the ability
to create their own reports, and that helps support our goal of generating
and internally disseminating timely, in-depth reports on key aspects
of our operations. MicroStrategy offers ease-of-deployment, ease-of-use,
ease-of-administration, exceptional scalability and powerful analytics
that can drill down to the most minute detail."
- Eric DeSimone, Director of Business
Intelligence Systems, Comcast
Cox Business Services, an operating division of Atlanta-based Cox
Communications Inc., uses MicroStrategy to more efficiently identify
sales prospects for Cox's Internet and telecommunications services.
Cox sales managers conduct sales assessments by geographical areas
using a combination of Cox's databases and Dun & Bradstreet
data. Cox's network data engineers also tap MicroStrategy to evaluate
Cox's networks to ascertain potential areas of expansion.
"MicroStrategy's user-friendly reporting capabilities coupled
with its powerful analytics are tailor-made for our needs."
- Mark Snow, Director of Marketing Analytics, Cox
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| Network Optimization |
| Growing and maintaining profit
margins requires optimum network efficiency. MicroStrategy's ROLAP
architecture and powerful analytics allow carriers to compare a wide-range
of metrics across network operations, and create real-time reports
that identify problems for immediate attention. Alerts can also be
created for instant notification of emergency situations requiring
rapid response. |
MicroStrategy
Reports
Traffic Analysis
Network Planning
Quality of Service
Network Utilization
Switch Operations
Call Routing
Capacity
Switch Utilization
Volume Management
Failure Notification
Capacity Analysis
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Customer
Snapshots: Telephia and Keyspan
Telephia uses MicroStrategy to provide marketing and service quality
performance products designed to help mobile companies track their
position in the mobile marketplace, optimize investment decisions,
and drive adoption and usage of their services and products.
Telephia utilizes the MicroStrategy platform to anchor its Extranet,
which provides marketing and service quality data to wireless carriers.
"The timely, flexible and secure delivery of information through
our MicroStrategy-powered client portal will permit our customers
to more easily integrate Telephia syndicated marketing and service
quality metrics into their business decision-making processes,"
said Greg Shaw, vice president of systems engineering at Telephia.
Keyspan uses MicroStrategy Narrowcast Server to send alerts via email
and pager when the actual flow of gas is less or more than the projected
amount. KeySpan's customers, the "marketers"' that sell
gas to end-users, can log into the KeySpan extranet, view gas usage
projections and make informed decisions as to how much gas should
be brought through the pipelines on any given day. KeySpan uses MicroStrategy
technology to analyze such factors as historical data and weather
conditions to project how much gas should be distributed. Four times
a day, MicroStrategy Narrowcast Server compares the actual flow of
gas to the projection made earlier in the day and then sends an exception
report via email or pager to the marketer and the gas operations department
controlling the valves. The alerts notify marketers when they have
under- or over- nominated gas usage so that they can make appropriate
adjustments.
"KeySpan depends on the intelligent alerting capabilities of
MicroStrategy Narrowcast Server to ensure homeowners and businesses
throughout New York have enough energy to heat their homes and offices
and run their hot water heaters."
- Joan Hughes, Section Manager, IT
sales, marketing and corporate data warehouse at KeySpan
>> Read
the Keyspan success story
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| Customer Care
and Analytical CRM |
| Fierce competition for customers
across the telecommunications landscape demands advanced customer
care efforts. MicroStrategy enables telcos to segment customers by
demographic, service plans, billing, and other criteria, delivering
insight where it is needed, enabling managers to develop effective
strategies that win and retain profitable customers while weeding
out unprofitable ones. |
MicroStrategy
Reports
Customer Scorecards
Churn Analysis
Customer Profitability
Customer Plan Migration
Service Level Agreement
Trouble Ticket
Service Complaints
Customer Inquiry
Dispatch Request
Service Call Monitoring
Preferences and Permissions
|
Customer
Snapshot: O2
O2, the leading German mobile telecommunications provider, uses MicroStrategy
for enterprise-wide reporting and analysis.
O2 has more than 400 employees in sales, finance, marketing and management
harnessing MicroStrategy to analyze and report on data collected from
over 5.7 million customers. Via MicroStrategy's user-friendly Web
interface, O2 performs applications such as sales force performance.
"The MicroStrategy-anchored business intelligence system plays
a fundamental role in securing and maintaining our company's success
by gathering up-to-the-minute customer information across our entire
business. Our management team is able to drill down to find specific
information about new customers, successful sales channels, or popular
products and have the information presented in easy-to-read one-page
reports. We can now better assess performance and enhance operational
efficiencies."
- Dr. Clemens Schäffner, Head of CRM and Analytics for O2 |
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| Fraud Management
and Call Center |
| MicroStrategy incorporates fraud
detection and call center solutions that help management stop crime
and operate efficiently. Drilling down into customer and employee
contact records, MicroStrategy delivers insight that can reveal possible
fraudulent activity, as well as identify operational problems that
can be fixed. |
MicroStrategy
Reports
Fraud Analysis
Corrective Action & Notification
Product Affinity / Bundling
Pricing Models
Discounting
Call Volumes
Call Times
Response Times
Complaint Logs
Employee Productivity
Capacity Forecasting
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Customer
Snapshots: Comcast, BellSouth and Southern California Edison
Comcast Cable Communications, Inc., the country's leading cable and
broadband communications provider, has selected the MicroStrategy
Business Intelligence Platform™ to increase internal operational
efficiency and employee productivity. Comcast has more than 55,000
employees in six divisions, and serves more than 21 million customers.
Comcast will utilize the MicroStrategy system to track and assess
business data across functional areas to provide managers with greater
insight into the company's internal operations. Comcast will run these
applications against a 1-terabyte Redbrick database.
BellSouth's ISP business is using MSTR to study customer
information compiled by its entire customer service operation. Loaded
nightly into a data warehouse, customer information is analyzed to
identify the cause of common problems. BellSouth responds by training
call center representatives on the problem, updating the customer
self-serve web site and developing new software for subscribers.
Southern California Edison is one of the largest electric utilities
in the U.S., and the largest subsidiary of Edison International. On
an average day, SCE provides power for 11 million individuals, 800
communities and cities, 5,000 large businesses, and 280,000 small
businesses in Central and Southern California. They use MicroStrategy
to compare customers on certain plans with non-plan customers to gather
information about who uses more energy, who makes more calls to the
call center, and the demographics of these customers. Also, all users,
regardless of group, use the same products to access the data warehouse.
This leads to significantly reduced training efforts, especially when
employees change groups. Management and Monitoring of all reporting
applications is also significantly easier. |
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| Marketing
Analysis |
| MicroStrategy makes effective
category management of telecommunications services possible by providing
analytics across a wide range of marketing, planning, pricing, operations,
and network variables, helping management determine what promotions
and service plans are most effective for specific customer profiles.
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MicroStrategy
Reports
Up-Sell Analysis
Loyalty Programs
Customer Segmentation
Demographic Analysis
Cross-Sell Analysis
Service History
Channel Efficiency
Next to Buy
Promo Lift
Price Points
Market Share
|
Customer
Snapshots: Sprint and Telephia
MicroStrategy is the enterprise-wide business intelligence standard
at Sprint. More than 16,000 employees use MicroStrategy for 27 critical
applications for such areas as marketing analysis, financial performance,
call traffic and Web-traffic analysis.
To provide the highest quality and reliability of service, approximately
3,000 Sprint employees access MicroStrategy software to track financial,
sales and customer activity in order to make decisions that improve
business performance and strengthen customer relationships.
Telephia Inc., the leading
provider of marketing and service quality intelligence to the mobile
industry, uses MicroStrategy to provide reports to wireless carriers.
MicroStrategy anchors Telephia's industry-leading portfolio of marketing
and service quality performance products designed to help mobile companies
track their position in the mobile marketplace, optimize investment
decisions, and drive adoption and usage of their services and products.
"The timely, flexible and secure delivery of information through
our MicroStrategy-powered client portal will permit our customers
to more easily integrate Telephia syndicated marketing and service
quality metrics into their business decision-making processes. MicroStrategy's
platform will enable us to take maximum advantage of the vast Telephia
warehouse of wireless carrier information by consolidating our delivery
environment to ensure user interface consistency, scalability, ease-of-use,
information security, and reduced time-to-market."
- Greg Shaw,VP of Systems Engineering at Telephia |
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| Financial
Analysis |
| MicroStrategy enables telecommunications
carriers to take the financial pulse of their business whenever needed.
Examination of financial performance metrics from across the enterprise
arm financial managers with intelligence to make the most profitable
business decisions possible. Financial insight from MicroStrategy
ultimately improves gross margins and bottom line performance. |
MicroStrategy
Reports
Revenue Reporting
P&L Reporting
Cost Analysis
Margin Analysis
Tariffs
Taxes
Budget Variance Analysis
Access and Line Charges
AR / AP Reporting
Collections Reporting
Contracts Reporting
|
Customer
Snapshots: Telefónica and BT Wholesale
Telefónica, the leading telecommunications operator in the
Spanish and Portuguese speaking world and the second-largest European
operator in terms of stock market capitalization, licensed MicroStrategy
to expand the reach of its business intelligence applications.
Telefónica has deployed a number of business intelligence applications
across the enterprise, including applications for sales analysis,
financial analysis, purchase reporting, audit reporting and marketing
campaign analysis.
"Our MicroStrategy system is a valuable component of our business,
as the technology enables our employees to review and analyze information
to make better business decisions. By adopting MicroStrategy technology
across the enterprise, we have seen the speed by which decisions are
made and productivity levels increase. MicroStrategy's intuitive Web
interface lets users analyze and share corporate data with ease, and
satisfies the business requirements of our widespread end-user community."
- Luis Morán Abad, Manager of technology architecture &
information systems at Telefónica
More than 87 percent of the BT Wholesale workforce receives financial
updates by email from MicroStrategy. Finance and key operational people
also regularly access MicroStrategy to run their own reports. Tools
include high-level financial reporting and in-depth analysis (profit
and loss, balance sheet, cash flow), detailed financial transactions
(accounts payable, journals, non-financials) and operational management
control.
"The MicroStrategy Business Intelligence platform is meeting
the challenges that BT is demanding of it, and it is BT Group's business
intelligence standard for financial reporting. One key factor that
lifted the MicroStrategy solution above rival offerings is its strong
Web technology foundation. Support for open standards like XML and
Java paved the way for the rapid development of new reporting tools
and simplified the delivery of tools offered by the legacy system.
"
- Pete Weeks, Reporting Development Manager at Xansa, BT Wholesale's
technology partner |
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